Building Financial Confidence Since 2019
We started with a simple observation: investment tools were either too complicated for regular people or too simplified to be useful. So we built something different.
Where We Started
Three financial advisors sat in a Brussels café, frustrated. Their clients kept asking the same questions about basic investment strategies, but existing apps either overwhelmed them with charts or treated them like children.
That conversation turned into Pyralox. We wanted to create a platform that respects your intelligence while acknowledging that not everyone spent years studying market dynamics. The goal was simple: help people understand their options without drowning them in jargon.
What started as weekend coding sessions in Namur grew into a full platform by early 2020. Today, thousands of people use Pyralox to explore investment opportunities that match their actual financial situations.
What Guides Our Work
These principles shape how we build features, support users, and make decisions about where the platform goes next.
Clear Information
Financial concepts don't need to be mysterious. We explain what things mean in plain terms and show you the context behind recommendations.
Your Data Stays Yours
We don't sell your information to third parties. Period. Your financial details are encrypted and used only to provide you with relevant options.
Realistic Expectations
We won't promise overnight wealth or guaranteed returns. Investment involves risk, and we believe in showing you the full picture before you commit.
Local Context Matters
Tax implications and regulations vary by region. We factor in Belgian financial laws so suggestions actually make sense for your situation.
Real Support
Questions get answered by people who understand finance, not chatbots reading from scripts. We typically respond within a few hours during business days.
Continuous Improvement
User feedback directly influences our development priorities. If something doesn't work well, we want to hear about it and fix it.
People Behind the Platform
Our team combines financial expertise with technical skills. Most of us have worked in traditional banking or fintech before joining Pyralox, so we understand both the regulatory landscape and what users actually need.
We're based primarily in Namur, with a few team members working remotely from other Belgian cities. The finance team handles compliance and market research, while the development side builds features and keeps systems running smoothly.
Esme Thielemans
Head of Financial Strategy
Spent twelve years at a Brussels investment firm before co-founding Pyralox. Handles regulatory compliance and ensures our recommendations align with current market conditions.
Lorenz Vangheluwe
Technical Director
Previously built trading platforms for institutional investors. Now focuses on making complex financial data accessible through clean interface design and efficient backend systems.
How We Got Here
A few key moments shaped Pyralox into what it is today. Each taught us something important about building financial tools people actually trust.
Initial Launch
Released basic portfolio tracking with educational modules. Started with 200 beta users who provided brutally honest feedback about confusing navigation.
Regulatory Approval
Obtained necessary certifications from Belgian financial authorities. This process took nine months and forced us to strengthen our security infrastructure significantly.
Platform Redesign
Rebuilt the interface based on two years of user behavior data. Made critical features more accessible and removed tools that people rarely used.
Current Focus
Expanding educational resources and refining recommendation algorithms. Working on features that help users understand market changes without constant notifications.
Questions About Pyralox?
Whether you're curious about specific features, have concerns about security, or just want to know if our platform fits your needs, we're here to talk.
Get in Touch